Landscape in Hluhluwe-iMfolozi Park
The Model

Marketing Africa’s conservation destinations to the world.

African Conservancies connects travellers with local providers and safari lodges, and earns income by facilitating the journeys, stays and partnerships that make these destinations economically valuable.

Who does what

Clear roles, transparent relationships.

OrganisationPrimary role
African ConservanciesConsumer-facing travel brand, destination directory, marketing, lodge bookings and travel partnerships.
Rewilding Africa CICNational Park Conservancy model, destination development, consulting, stakeholder engagement and Phase 1 and Phase 2 programmes.
Safari Lodges & Local OperatorsDeliver lodge stays, accommodation, guiding, transport and locally led tourism services.
Community & conservation partnersHelp shape destinations, develop opportunities and ensure community priorities are represented.

Rewilding Africa helps develop destinations; African Conservancies helps bring them to market. Any shared services, referrals or licensing arrangements are governed by written agreements. Listed destinations are not assumed to be formal participants in Rewilding Africa’s programme.

Destination pathway

From landscape to market.

Identify

A suitable landscape is identified and relevant authorities, communities, conservation organisations and landowners are engaged.

Develop

Subject to approvals and agreements, the destination concept is developed under the National Park Conservancy programme.

Prepare

With willing local partners, we identify bookable lodges, camps, experiences, itineraries and marketing opportunities.

Launch

International launch through the website, social media, travel trade, expeditions and content partnerships.

Generate demand

Enquiries and bookings support participating enterprises and highlight further opportunities.

Reinvest

Any agreed conservation contributions or community-benefit arrangements are tracked and reported transparently.

How booking works

Referral first, managed booking later.

We start as a destination discovery, marketing and referral platform with a curated portfolio of 33 lodges and local experiences. We’ll add managed booking capabilities only where demand, partner quality and economics justify it — and only once the right protections are in place.

Who contracts with me?

In the launch model the local operator or lodge contracts directly with the traveller, under their own booking terms. We introduce you and facilitate the enquiry.

Does African Conservancies earn commission?

Yes — we earn an agreed commission (typically 15%) or referral fee from providers, and income from services such as memberships, destination marketing and sponsorship. Commission is agreed with the provider and disclosed appropriately.

Who is responsible for delivery?

Local operators and lodges remain responsible for delivering their services. We provide destination marketing, customer acquisition, booking facilitation and international distribution.

What about regulation and protection?

Introducing customers does not automatically remove regulatory responsibilities. Before any package holiday sales or managed bookings, the necessary protections, insurance and contractual arrangements will be in place across the relevant jurisdictions.

Our principles

Trust is the product.

Meaningful community participation

Community priorities shape destinations. Community organisations can be listed without paying merely to be recognised.

Fair terms for local providers

Commissions and fees are agreed in writing and disclosed, and local providers keep responsibility and control over their services.

Verifiable claims

We don’t imply a booking automatically delivers a specific conservation outcome. Where contributions are made, amounts and recipients are stated.

Quality & safeguarding

Partner verification, safeguarding, complaints handling, community consent and data protection are baseline standards.

The longer-term opportunity

A global gateway to community-led conservation travel.

We’ll prove the model with three destinations, 33 verified lodges and camps, and host-led expeditions — then expand a network of destinations that retain their own identity while sharing an international presence.